The new Chevrolet Captiva
4x4's technical specifications
When Chevrolet launched their new 4x4, the Captiva, they came to us for the translation of their advertorial and technical texts. Chevrolet needed their translations in Belgium French and Flemish for the new model's dedicated website, and included information on features, accessories and technical data relating to each model.
Chevrolet are keen to create a tone of voice for each country to communicate their brand. We had three days to translate the 2,500 words, in addition to providing a translation for Swedish and Finnish markets too.
How we answered the brief
We provided test translations for several languages, giving Chevrolet the freedom to choose their own creative copy. This also allows us to become more involved with their brand, improving our understanding of Chevrolet.
From the tests, a primary translator and a proof reader are selected, and ask as many questions as they need to learn about the content of the text and preferences of Chevrolet. These answers make up a Query Sheet, which ensures consistency on this and future projects.
We also created a Glossary for the Client, giving us a place to record official translations for certain words and phrases for Chevrolet in each language.
The results
The translations were optimised for the web and search engines, and then integrated into the dedicated product website. This means that our translations work just as hard online as the original English text.
In addition, the glossary we created during the project is a tool that will aid consistency, just as using a single agency for all their translation work will. By specially selecting translators with expert industry backgrounds and understanding for Chevrolet's tech specs and advertising copy requirements, means we can be faster and more efficient in delivering their translations.
All this means a happy client, which we love.
“Living Word have been providing us with translations for many of our Chevrolet models for just over 12 months. With the personal attention they have given us, in particular with their translation test service, we feel that they have gone that extra mile. We have consequently found the right style and tonality for our creative web translations, in both Belgian French and Flemish. We are extremely happy with their speed and efficiency, as well as the high quality of their translation work.”, Chevrolet
