Insights Archives - Livingword

Insights Oct 3, 2018

A Driving Passion. Translating for the Automotive Industry.

Living Word has become one of Europe's leading translation specialists for the automotive industry over the last 15 years. For us, it’s all about employing the right people for the right job. Some translators are specialists in working on detailed, technical terminology and mechanical...

Insights Aug 22, 2018

Transcreation or Translation? Which is right for you?

Requesting ‘a translation’ may sound like a relatively straightforward request but, as you might expect, there is far more to translation than meets the eye. For example, translating a voiceover script benefits from an entirely different approach to say, translating a newsletter or website....

Insights Jul 9, 2018

Why geography and culture matter.

It’s not always as simple as ‘po-tay-to, po-tah-to, to-may-to, to-mah-to’. When it comes to translation, geography can affect much more than just pronunciation. For example, in Spain you might eat ‘tomatas and ‘patatas’, whereas in Mexico you would probably eat ‘jitomatas’ and...

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Insights Apr 3, 2018

Getting the ‘best’ creative translation from your agency.

When you ask a translation agency for a creative translation, of course you want the very best that it can be. The question is, what makes it the very 'best' creative translation? Of course, all translations should be fundamentally right for you and your audience, but for creative...