When talking about advertising agencies, media companies and creative ventures in Germany, most people immediately think of Berlin. But the country’s second-largest city, Hamburg, has just as much – if not more – to offer when it comes to the creative industries. We explore what makes this destination perfect for advertising and media professionals seeking a creative boost.
Whether you are looking for a weekend trip destination closer to home as Covid19 has made you rethink your long-haul flight plans, or are scouting a new location for your advertising business, Hamburg might just be the perfect place. With a population of around 1.9 million, it is Germany’s second-largest city – which isn’t solely known internationally for its football club and the raunchy nightlife of St. Pauli and the Reeperbahn. It has actually made a name for itself as one of Germany’s most important media and advertising hubs – which is also why the creative industries’ unending source of inspiration can be felt throughout the entire city.
New ideas meet new perspectives
If you don’t know where to start when exploring Hamburg, we suggest visiting the trendy Sternschanze neighbourhood first. The special, creative vibe in this quarter has attracted many advertising agencies over the years, so you’re sure to meet industry professionals in one of the many local restaurants, trendy bars and diverse music venues. One sight not to be missed here: the graffiti-covered former Rote Flora theatre. As a symbol of left-wing activism, the building has been squatted since 1989 and today acts as an autonomous cultural centre. With a live stage, a café and community spaces, it is the perfect place for interesting political discussions and the birth of new ideas.
After this, take the subway through the city – boasting some great views, as it runs partially over ground – to find another advertising agency hotspot: the gorgeous HafenCity harbour district. Visit the landmark Elbphilharmonie concert hall and marvel at its unique façade, stroll along the busy Port of Hamburg, lined with upscale residential buildings and hip cafés, or walk up north towards the Speicherstadt, which is the world’s largest warehouse district. The red-brick warehouses that can be found here were built between 1883 and 1927 and are a sight not to be missed.
Turn night into day
If your exploration of Hamburg’s harbour took a bit longer than you might have expected, or you had a few too many drinks in one of the city’s vibrant bars, we suggest heading to the famous Fischmarkt – the fish market. Every Sunday morning, around 70,000 visitors attend it in the early morning hours to marvel at the loud fish auctions taking place, enjoy some tasty Fischbrötchen (that’s fish sandwiches), or indeed to indulge in a few more sups…