Journal - Livingword

Insights May 19, 2020

Gearing up for staying home (and working out)

As we’re trying to get used to the new normal of staying at home, so are the world’s sportswear brands. With inspiring messages such as #hometeam and #TheOnlyWayIsThrough, they are promoting physical activity and emphasising community spirit, all the while, crucially, giving their online sales...

Sportswear

Fun May 18, 2020

Frankfurt – it’s the motor show, right?

Well, yes and no. ‘Das Auto’ is obviously an all-important part of both the German culture and economy, but there is far more to Frankfurt than cars. For one thing, the 2020 edition of the IAA Motor Show in Frankfurt would have been the last of its kind, had it gone ahead as planned. The...

Frankfurt skyline

Insights May 15, 2020

Can translation tools be used to cut transcreation costs?

As an agency that specialises in multilingual copywriting, also known as transcreation, we’re asked on a regular basis if translation tools (CAT tools) can be used to save on time and costs, in the same way they can be used on standard translation. Our answer? Possibly – possibly...

world map

Insights May 14, 2020

Going native – is it worth it? Why transcreation is better outsourced

“Why pay a translation agency when our very own Camille is French? She speaks the language – give it to her!” Part of my job as an agency owner is to follow up on quotes, find out if we’ve been successful in securing the work, and help move the project along to the next stage. Sometimes,...

man looking troubled