Journal - Living Word

Insights Oct 28, 2020

The future is here – in the form of live translation hearables

What might have sounded like a crazy dream just a couple of years ago has become increasingly accessible. Live translation hearables are here to stay. But do they work? And will we actually get ear implants with built-in translation functionality in the future, as some people predict? Over the...

hearables and ear buds

Insights Oct 21, 2020

Recreating in-stadium experiences and driving engagement in sports marketing

Sports leagues and teams are turning obstacles into opportunities by upping their advertising off the field to keep momentum among loyal fans around the world. With stadiums closed or at very limited capacity, sports fans are instead watching games and other sports content at home. So how can...

sport stadion

Insights Oct 19, 2020

Five interesting facts about languages and translation

Translation has been important for centuries. In a world where around 6,500 spoken languages exist, the art of translation helps to promote cultural heritage and mutual respect across borders, and in more recent times, translation and transcreation have become important tools also for expanding...

neon sign reading hola

Insights Oct 15, 2020

Navigating social media in a global yet local world

You know that a strong social media presence is more important for businesses than ever before, as that’s where most consumers spend most of their time – on social media. Perhaps you’ve read that cultural relevance drives engagement according to a Google study, or that over 70% of consumers...

smartphone with social media icons