Journal - Living Word

Insights Dec 10, 2020

Translating hope – localisation in times of a new vaccine

It’s too early to say yet just how much of a game-changer a successful vaccine might be for the pandemic we’re currently living through, but suffice to say that hope is a feeling that unites us all right now. That said, the translation of said hope is still a task for a sharp localisation...

lights in the woods spelling 'hope'

Insights Dec 8, 2020

Things you didn’t know about transcreation

Translation, though somewhat of an art form, is easy enough to understand. You take a sentence and find the best words to say the exact same thing in a different language. Transcreation, meanwhile, is often a little more misunderstood. Some consider transcreation to be over-priced, others think...

colourful art with languages

Insights Dec 4, 2020

In an increasingly diverse market, brands can drive growth with multicultural marketing

The multicultural population is already huge, still growing and also getting younger. This is why multicultural marketing is more than a box for brands to tick. Multicultural consumers make up 40% of the US population and are expected to be the majority by 2040, according to the report U.S....

street art holding hands

Insights Dec 3, 2020

The ROI of transcreation

Transcreation comes with a different price tag than translation – so how do you decide if you should spend a bigger chunk of your budget and go for transcreation instead of translation? Is it going to be worth it when you crunch the numbers, or should you opt for the cheaper service? Well, it...

unicorn and money

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