Insights April 19, 2017

“Proofreading only?”

Living Word
By Living Word
This post is just: 5 minutes to read

This is a request we’re hearing more and more often these days… “We have something we’ve translated into Dutch. Could you just proofread it for us?”


We’re used to proofreading, of course. Every project we do is proofread and checked as standard, before it whizzes its way back through the ether to the client.

But ‘proofreading only’ seems to be more in demand – and the more we’ve looked into it, the more we’ve realised just how much. But Why?

In this ever-shrinking, technological world of virtually-connected offices, there are companies who have in-house translators to do some of the work for them.

For other organisations, it’s a case of already having copywriters who are fluent in the target language, maybe brought in specially for the job.

There are a number of advantages to this: the in-house copywriter is likely to have been involved in the whole process and so will have a thorough grounding in the campaign, and the translator will have inside knowledge about the company they work for.

But we’re all human. All fallible. And that’s where our proofreading service comes in.

A second pair of eyes, trained in translation, will be able to look objectively at the text to make sure it’s on-message, concise and to the point. And as qualified linguists, we are trained to ensure that the original meaning and intent has been retained, that the translation is accurate and that it speaks the right language.

And, of course, we will double-check for typos, grammar, punctuation and accents.

A slight slip of the keyboard in a marketing or advertising campaign could easily result in lost time and revenue, additional printing costs and more hassle. A mistranslation or misinterpretation in a letter or article could lead to embarrassment.

That final copy needs to be right on the money – or money is what you stand to lose.

So that’s why we get asked to proofread. It’s the final catch-all, the ultimate health and safety check before that hard-worked marketing campaign is unleashed on the world.

Seasoned campaigners and marketers simply don’t leave this kind of thing to chance.

So the answer is ‘Yes!’